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About Us

Welcome to Midtown
A sucker for specialist shops? Hooked on heritage? Keen on culture? Looking for somewhere different to eat or drink? Then go to Midtown.

The three districts that make up Midtown have it all. Bloomsbury, Holborn and St Giles sit right at the heart of London, sandwiched between the West End and the City, and they've been passed by for far too long.

Putting Midtown on the map
Once launched, gotomidtown.co.uk will be your first stop for any Midtown visit. Here you'll find some of London's finest Victorian pubs, the homes and haunts of celebrated writers, world-class museums and great little galleries. Explore the history around almost every corner and discover what's happening right now, from free, guided walks to live music, theatre and other events.

gotomidtown is an initiative of inmidtown, the local Business Improvement District. Representing 560 businesses in Bloomsbury, Holborn and St Giles, we're committed to ensuring that Midtown is not just a great place in which to work and live but a destination of choice for everyone.

To find out more about inmidtown, click here.

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